Shopping for a New Toothpaste Brand? Look for These 5 Things

If you’re concerned about the efficacy of your toothpaste, or if you simply want to try something new, there are plenty of options out there for you to choose from. Before you buy, look for these five important things in your next toothpaste brand. They will help you feel good about the choices you make for your entire family. 

Naturally-Derived Ingredients

The last thing anyone should put in their mouth is a toothpaste chock full of chemicals that are impossible to pronounce, especially when there are so many naturally-derived ingredients proven to provide a safe and effective clean. Before you buy, look at the ingredients on the back of the tube. Names like diatomaceous earth, a variety of plant extracts, and even calcium carbonate are all excellent ingredients for toothpaste. Avoid ingredients like activated charcoal and added fluoride, which may do more harm than good. 

A Great-Tasting Flavor

Brushing your teeth shouldn’t be a mundane or borderline disgusting experience. There’s no reason why your toothpaste shouldn’t taste great, and if you have kids at home, great-tasting toothpaste is an absolute must. Many of the toothpaste brands out there today use mint or menthol in their toothpaste to provide that oh-so-fresh clean feeling, but the taste is often overpowering. Look for unique and sophisticated flavors in your next toothpaste brand, and if you’re shopping for kids, try to find options that are kid-approved but subtle. WooBamboo’s Marshmallow flavored toothpaste is a perfect example of a kid-friendly flavor. 


Dentists have been instructing their patients to utilize fluoride-containing toothpaste to brush their teeth for decades, but there’s some evidence to suggest that fluoride may be an unnecessary additive that can lead to serious problems such as fluorosis. This is especially concerning when fluoride is overused by children. In response to that evidence, many families are making the switch to fluoride-free toothpaste, which is notoriously difficult to find on store shelves. 

Eco-Friendly Packaging

Plastic is a serious problem all over the world, and many people don’t really stop to think about the amount of plastic they consume when they buy everyday things like toothpaste. Most toothpaste tubes are made from plastic (though some are combined with other materials), and some are then placed inside even more plastic packaging. Many brands are taking the leap and offering plastic-free packaging or, at the very least, recycled plastic packaging. That’s a toothpaste you can feel good about. 

A Brand that Cares 

Finally, most of the toothpaste that the average American consumer purchases is made by a huge corporation that cares less about the environment and more about turning a profit. They don’t give back to environmental causes, and they don’t manufacture their products in ethical, sustainable ways. When shopping for any product – not just toothpaste – look for brands that are transparent about their environmental efforts. As an example, WooBamboo is certified Plastic Negative, which means every single product you buy helps remove plastic from the environment rather than add more. 

If you’ve never really put much thought into the toothpaste you buy, there’s no time like the present. Above all, you want a toothpaste brand that is good for your health and good for the environment, but that toothpaste shouldn’t skimp on taste, either. 

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